ABOUT

Palua RosadoA strategic communications visionary, PRPR founder Paula Rosado offers fashion, beauty and lifestyle brands the inside track to reaching prestigious, influential audiences. Paula infuses each project with her signature grace, charm and energy, and enjoys serving as an attentive ambassador for top-tier brands.

As a seasoned professional with 14 years in the industry, Paula knows how to deploy a multi-dimensional strategy leveraging marketing, public relations and events to return exponential results on her clients' investment.

Prior to launching PRPR, Paula served as Vice President of Advertising, Marketing and Public Relations at Kellwood where she led global initiatives for KLS Collection and Baby Phat by Kimora Lee Simmons.

Her successful track record with upscale brands also includes long-standing, senior management positions with Tommy Hilfiger as Vice President of Public Relations, Prada and Miu Miu. Additionally, Paula has partnered with Land Rover, Mercedes Benz, SVEDKA Vodka, Imperia Vodka, MAC Cosmetics, Coty Fragrances, Estee Lauder, Volvo, Ferrari, the U.S. SKI Team and de Grisogono jewelers. Paula has also connected brands with philanthropic efforts including The George Jackson Academy, De La Salle Academy, Art for Life, Race to Erase MS, the American Image Awards, Ovarian Cancer Research Fund's Super Saturday and the Hedrick-Martin Institute among other worthy causes.

From high-profile, high-pressure runway shows for 1400 guests to intimate one-on-one editor presentations, to exclusive dinners for 200 or impromptu parties, Paula handles all aspects of event management and public relations.

Paula is a prepared presence who wins hearts and minds on behalf of her clients and valued partners. Her portfolio speaks volumes and features enviable coverage in Vanity Fair, Glamour, W, Harper's Bazaar, WWD, InStyle, US Weekly, Elle, Details, Esquire and local outlets across the country and around the globe.

A born diplomat, Paula is comfortable working with VIPs from the worlds of fashion and entertainment, sports and business, society and government. She's collaborated with celebrities such as Ferrari Formula 1 driver Michael Schumacher, Ivana Trump, Beyonce, Russell and Kimora Lee Simmons, Enrique Iglesias, Jamie Lynn Sigler and Jennifer Esposito.

When celebrities appear at her events, Paula expands the impact by connecting with international press and broadcasters including E! Entertainment Television, Entertainment Tonight, Extra and the Style Network.

Paula's approach culminates in fully integrated programs reaching the world's most discriminating tastemakers. She embraces challenges and welcomes the opportunity to create breakthrough programs that will be the new standard of excellence, befitting her leading clientele.

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